DISSECTING THE ENDURING POWER OF COCA-COLA BRANDING

Dissecting the Enduring Power of Coca-Cola Branding

Coca-Cola has crafted a image that transcends generations. Their iconic emblem, a simple design in bold red, is instantly memorable. The brand's slogan "Open Happiness" speaks to a universal desire, while their advertisements often evoke nostalgia. Coca-Cola has effectively intertwined itself with cultural moments, solidifying its place as a world-

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